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from the group: Letterpress

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Pre-photographic

Photomechanical

Photographic

Albumen
Ambrotype
Bromoil
Bromoil Transfer
Carbon
Carbro
Chromogenic
Collodion POP
Cyanotype
Daguerreotype
Direct Carbon (Fresson)
Dye Imbibition
Gelatin Dry Plate
Gelatin POP
Gum Dichromate
Instant (Diffusion Transfer)
Instant (Dye Diffusion Transfer)
Instant (Internal Dye Diffusion Transfer)
Matte Collodion
Platinum
Salted Paper
Screen Plate
Silver Dye Bleach
Silver Gelatin DOP
Tintype
Wet Plate Collodion

Digital

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Notes on this view:

This advertisement for Kodak film was featured in the December 17, 1951 issue of Life magazine. At the time, Kodak dominated the amateur photography market with a combination of consumer-friendly products and high-profile advertising campaigns. Advertisements, such as the one seen here, emphasized the importance of capturing events like family gatherings and holidays. The need to document “Kodak Moments,” as they would later be called, was directed largely towards women. From the late 19th century through much of the 20th century, Kodak advertisements often featured women and children and bolstered the notion of women as the family’s memory keeper. This advertisement insists, “The look of a child on Christmas is more precious than any gift – keep it!”